Apple - global responsibility | Rank a Brand

Apple Info

Brand Owner: Apple Inc.
Head Office: California, USA
Sector: Electronics & ICT Hardware
Categories: Computers, Notebooks, Audio, Video, (Mobile) Phones
Free Tags: iMac, Mac, Macintosh, MacBook, MacBook Air, MacBook Pro, iPod, iPhone, Mac, Apple TV

Rank a Brand score:

9 out of 18

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Last Updated: 3 March 2010
Last Verified: 2 March 2010

Apple Score Report

Questions about Carbon Emissions

2 out of 5


1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020?		Not found on Apple website.	SOURCE
2. Does the brand (company) disclose its carbon footprint produced by its own operations and in the supply / production chain?		Apple emits 10.2 million metric tons of GhG. This is based on a comprehensive life cycle analysis for manufacturing (38%), transportation (5%), product use (53%), recycling (1%) and facilities (3%; mostly used by similar companies, for Apple this is 275,718 metric tons of GhG emissions). NOTE: it is not clear if this is an annual amount.	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% by the year 2012?		Not found on Apple website.	SOURCE
4. Has the brand (company) already reduced its 'own operations' carbon footprint by at least 10% in the last 5 years?		Apple mentions several initiatives to cut its carbon emissions, but not clear what impact this had on the total footprint.	SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)?		All Mac computers are Energy Star compliant by default. Looking for info on iPhone and other products.	SOURCE

Questions about Environmental Policy

3 out of 7


1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012?		All new models after 2008 are PVC and BFR-free.	SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products?		All new models after 2008 are PVC and BFR-free.	SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012?		Only phthalates is mentioned as a target phase out, nothing found about the other chemicals.	SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products?		See remark question 3.	SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling?		Apple didn't sign the IPR-statement, no information found on the website.	SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold?		See below at the right for national recycling programs. Free and easy take back services seem to be available in 95 % of the countries where products are sold.	SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025?		Not found on this website.	SOURCE

Questions about Labour Conditions/Human Rights

4 out of 6


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?		See link, Apple has a Code of Conduct that covers all of these standards.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?		'Living wage' is not defined. No note on job security. And max. weekly hours is 60, 'except in emergency cases' (see page 2).	SOURCE
3. Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?		In case laws prohibit collective bargaining: Apple mentions anonymous complaint systems (page 4).	SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume?		Not found in Supplier Responsibility Report.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?		Apple is member of EICC. (see right side of page).	SOURCE
6. Does the brand (company) annually report on the results of its labour conditions policy?		See this report.	SOURCE