Apple Info

Brand Owner: Apple Inc.
Head Office: California, USA
Sector: Electronics & ICT Hardware
Categories: Computers, Notebooks, Audio, Video, (Mobile) Phones
Free Tags: Laptop, Computer, Mobile Phone, iMac, Mac, Macintosh, MacBook, iPod, iPhone, Mac
Rank a Brand score:
8 out of 18
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Apple

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Last Updated: 26 May 2010
Last Verified: 26 May 2010

Apple Score Report

Questions about Carbon Emissions
2 out of 5
Left_corn     Right_corn
1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020? Not found on Apple website. SOURCE
2. Does the brand (company) disclose its carbon footprint produced by its own operations and in the supply / production chain? Apple emits 10.2 million metric tons of GhG. This is based on a comprehensive life cycle analysis for manufacturing (38%), transportation (5%), product use (53%), recycling (1%) and facilities (3%; mostly used by similar companies, for Apple this is 275,718 metric tons of GhG emissions). NOTE: it is not clear if this is an annual amount. SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% by the year 2012? Not found on Apple website. SOURCE
4. Has the brand (company) already reduced its 'own operations' carbon footprint by at least 10% in the last 5 years? Apple mentions several initiatives to cut its carbon emissions, but not clear what impact this had on the total footprint. SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)? All Mac computers are Energy Star compliant by default. Also the adapters for iPhones exceed the standards. SOURCE
Questions about Environmental Policy
3 out of 7
Left_corn     Right_corn
1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012? All new models after 2008 are PVC and BFR-free. SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products? All new models after 2008 are PVC and BFR-free. SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012? Only phthalates is mentioned as a target phase out, nothing found about the other chemicals. SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products? Only phthalates is mentioned as a target phase out, nothing found about the other chemicals. SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling? Apple only provides a free recycle-option to consumers buying a new Mac. Also, Apple has not signed the IPR-statements. SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold? Computers, displays, iPods and mobile phones can be sent by mail, free, to be recycled 'domestically' (in Europe, Japan, Asia Pacific area and Australia). SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025? Not found on this website. SOURCE
Questions about Labour Conditions/Human Rights
3 out of 6
Left_corn     Right_corn
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in Apple Code of Conduct. SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. Not mentioned; 2. No, maximum working week is 60 hours (including overtime), "except in emergency cases" which can mean anything; 3. No, mentioning of minimum wage, not living wage (see page 2). SOURCE
3. Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law (see page 2). SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume? Not found in Supplier Responsibility Report. SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions? Apple is a member of EICC (see right side of page). SOURCE
6. Does the brand (company) annually report on the results of its labour conditions policy? See this report. SOURCE