Braun scores 4 out of 18 at Rank a Brand: Empowering you to support socially responsible business

Braun Info

Brand Owner: Proctor & Gamble Co.
Head Office: Kronberg, Germany
Sector: Electronics & ICT Hardware
Categories: Home Appliances
Free Tags: Shavers, Hair Dryers, Juicers, Kettles, Irons, Coffeemakers

Rank a Brand score:

4 out of 18

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Last Updated: 25 May 2010
Last Verified: 25 May 2010

Braun Score Report

Questions about Carbon Emissions

3 out of 5


1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020?	Not found on Proctor & Gamble Co. website (Proctor & Gamble Co. is the conglomerate of which Braun is part).	SOURCE
2. Does the brand (company) disclose its carbon footprint produced by its own operations and in the supply / production chain?	Proctor & Gamble Co. has disclosed a carbon footprint on direct and indrect CO2 emissions (see page 38).	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% by the year 2012?	Proctor & Gamble Co. has disclosed a timetable including direct CO2 emissions in 2002, 2007 and 2009. It wants to pursue a further emission cut of 20% in 2012 based on 2009 levels (see page 6). These goals cumulate to a total emission reduction of roughly 60%. Direct emissions are related to the company's 'own operations' (see 'Greenhouse Gas Protocol').	SOURCE
4. Has the brand (company) already reduced its 'own operations' carbon footprint by at least 10% in the last 5 years?	Proctor & Gamble Co. has achieved a direct CO2 emission reduction of 10% based on 2007 levels (see page 6).	SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)?	Not found on Proctor & Gamble Co. website. Proctor & Gamble Co. has stated that the entire line of battery chargers for Braun shavers are Energy Star certified (see page 7), but it does not make a statement as to what percentage of all of its energy-using products are Energy Star certified.	SOURCE

Questions about Environmental Policy

0 out of 7


1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012?	Not found on Proctor & Gamble Co. website.	SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products?	Not found on Proctor & Gamble Co. website.	SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012?	Not found on Proctor & Gamble Co. website.	SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products?	Not found on Proctor & Gamble Co. website.	SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling?	Not found on Proctor & Gamble Co. website.	SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold?	Not found on Proctor & Gamble Co. website. Proctor & Gamble has stated that recycle bins have been stationed at production sites to make the waste disposal system more efficient (see page 52), but it does not mention any waste disposal facilities that customers can use freely to get disposed of their discarded Braun products.	SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025?	Not found on Proctor & Gamble Co. website. Proctor & Gamble Co. has stated that it recycles around 65% of its waste (see page 39), but there is no statement on the percentage of recycled plastics.	SOURCE

Questions about Labour Conditions/Human Rights

1 out of 6


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in Proctor & Gamble's 'Values Policies Booklet' (see page 13&14).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Not mentioned; 2. No, supplier must comply with applicable laws and regulations regarding work hours, but maximum workweek and hours of overtime is not specified; 3. No, mentioning of minimum wage, not living wage (see page 14).	SOURCE
3. Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law (see page 14).	SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume?	Not found on Proctor & Gamble Co. website.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Not found on Proctor & Gamble Co. website.	SOURCE
6. Does the brand (company) annually report on the results of its labour conditions policy?	Not found on Proctor & Gamble Co. website.	SOURCE