Puma scores 8 out of 16 at Rank a Brand: Empowering you to support socially responsible business

Puma Info

Brand Owner: PUMA
Head Office: Herzogenaurach, Germany
Sector: Fashion, Clothing & Shoes
Categories: Sportswear
Free Tags: Multi-Sports

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8 out of 16

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Last Updated: 3 May 2010
Last Verified: 28 June 2010

Puma Score Report

Questions about Carbon Emissions

2 out of 4


1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions?	Puma has various policy measures to reduce carbon emissions, such as a photovoltaic system and solar modules (see page 36).	SOURCE
2. Has the brand (company) published the carbon-footprint of its 'own operations' and has the brand already reduced 10% of these emissions in the last 5 years?	See page 92 for direct and indirect CO2 emissions 2008. No absolute emissions from earlier years found, so not clear if reduction has been achieved.	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% before the year 2012?	Puma has set several targets to be achieved by 2015 (see "PUMA.Safe Launches New Sustainable Packaging Designed by Yves Behar"). In addition, Puma announced that it will completely offset (not reduce) its own global CO2 emissions (see "PUMA Announces Carbon Neutral Plans for 2010"). This does not include CO2 emissions through transportation of its products.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the supply/production chain?	See for example page 95.	SOURCE

Questions about Environmental Policy

1 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	By 2014, Puma wants to have 5% of all products to be made by sustainable materials (see page 106). (See also link of Climate Change question 3: "50% of PUMA’s international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester".)	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	By 2014, Puma wants to have 5% of all products to be made by sustainable materials (see page 106). (See also link of Climate Change question 3: "50% of PUMA’s international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester".)	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	By 2014, Puma wants to have 5% of all products to be made by sustainable materials (see page 106). (See also link of Climate Change question 3: "50% of PUMA’s international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester".)	SOURCE
4. Does the brand (company) report on its environmental policy related to the 'wet processes' within the production cycle, like bleaching and dying of fabrics?	Chemical handbook (2009) found (see link). Also see pages 95 & 98 of sustainability report 2007/2008 for examples. In addition, Puma mentions "applying best practice production processes" by 2015 (see link of Climate Change question 3, "PUMA.Safe Launches New Sustainable Packaging Designed by Yves Behar"), but not clear what this means.	SOURCE

Questions about Labour Conditions/Human Rights

5 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in Puma Code of Conduct (see page 29).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	For Puma CoC, see page 29: 1. Not found. 2. No, CoC contains statement about maximum working week of 48 hours with a maximum of 12 overtime hours, but not clear if these overtime hours are voluntary. 3. No, no mentioning of living wage, only minimum wage.	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	For Puma CoC, see page 29: Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law.	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	There is a list of suppliers available via the Fair Labor Association (FLA), but unsure whether this list is complete.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Puma is a member of the Fair Labor Association (FLA) (see page 30).	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	NGO's are represented in the board of FLA.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	87% of all factories was audited in 2008 (see pages 78-86 of sustainability report 2007/2008 for audit results).	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	According to the Fair Labor Association Puma is in compliance with the FLA code.	SOURCE